tbh – true beautiful honest is the first permanent hair colour that creates authentic colour results which enhance, rather than conceal the individual's beauty.
Illuminating the hair's natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest hair colour adds shimmering powdery tones with subtle iridescent undertones and uses up to 92% naturally derived ingredients, complemented by additional performance drivers, for a truly personalised service.
It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest
What Is Truly Authentic Hair Colour?
Multi-dimensional
Natural hair colour is characterised by lighter and darker strands of hair. Compared to the uniform colour results of standard permanent colouration, tbh - true beautiful honest shades respect the hairs' natural highs and lows, providing natural looking results with up to 100% multi-dimensional coverage.
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Shimmering Powdery Nuances
Subtle shimmering powdery tones in three shade directions (Natural, Cool, Warm) to address your clients’ wishes, thanks to a uniquely crafted mix of hair colour dyes.
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Healthy Glow
Our brand philosophy is built on full transparency of the ingredients and what they do. Our formulations combine up to 92% naturally derived ingredients, complemented by additional performance drivers, to guarantee reliable colour results.
Our distinct colour worlds are designed to underline each personality...
Natural: Neutral hues with a soft touch of chocolate Cool: Modern smokey hues that help perfect the underlying warmth Warm: Luxury primary reflections, muted by rose undertones
The Tone Softener is a technical tool supporting a colour refreshing, gloss service. It can be mixed with any tbh – true beautiful honest shade to revitalise dull mid lengths and ends.
Authentic Stories
#betbh
Get inspired by authentic salons around the world and learn how tbh – true beautiful honest is being used to improve salon businesses by using the hashtag #betbh.
