Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customised Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

Discover the full Fibre Clinix regime today!

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

Styling long hair is changing and moving away from hyper-polished, high-maintenance looks. Today's long hair clients want a more low-key, natural look with movement and texture. Plus, they want it quickly!

Schwarzkopf Professional’s leading styling brand, OSiS+, has created a new texture styling range that provides light-weight texture, effortless volume and instant root-lift. The four brand new products within the range include: a dry texture spray, soft volumising powder, dry shampoo foam and dry conditioner.

Invisible performance, innovative science, feather-light action and ultra-dry formulas make heavy, sticky, artificial looks history.

Thanks to innovative Friction Styling Technology, the OSiS+ Long Hair Texture styling range is able to hold hair beautifully, with natural movement, volume and texture.

The Friction Styling Technology promotes:

• Lightweight texture, volume and root-lift
• Powdery hair feel
• No helmet hair
• Style reactivation by scrunching

With a styling solution for long hair, the OSiS+ Long Hair Texture range opens up a new world of effortless possibilities.

Here at Schwarzkopf Professional, we're excited to announce the eagerly-awaited launch of a new permanent colour range tbh – true beautiful honest. Reflecting the current desire for realism and authenticity in beauty, tbh – true beautiful honest offers a unique and honest solution to hair colouring.

tbh – true beautiful honest stands for:

truly unique colour results that illuminate the hairs' natural highs and lows with natural shine, for up to 100% multi-dimensional coverage.

beautifully authentic shimmering powdery tones with subtle iridescent undertones.

Genuinely honest approach in communicating the ingredients in the tbh – true beautiful honest formulations and what they do.

The tbh – true beautiful honest range boasts 26 colours across three different colour worlds to ignite hairdresser's creativity and create wonderfully authentic results: 

• Natural: neutral hues with a subtle hint of chocolate (6 shades)
• Cool: counteract underlying warmth with modern smoky tones (13 shades)
• Warm: luxury primary reflections, muted by rose undertones (7 shades)

Join the era of authentic attitude with tbh – true beautiful honest #betbh.

BC Bonacure delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.

BC Bonacure provides a customised approach to every hair type:

• Peptide Repair Rescue: For damaged, distressed hair
• Hyaluronic Moisture Kick: For normal to dry, wavy or curly hair
• Q10+ Time Restore: For mature hair
• pH 4.5 Color Freeze: For coloured and highlighted hair
• Collagen Volume Boost: For fine to normal hair
• Keratin Smooth Perfect: For thick, coarse, unmanageable frizzy hair

Four influential lifestyle bloggers...

• Caroline Silta (@carolinesilta)
• Alezandra Pereira (@lovelypepa)
• Sendi Skopljak (@skopljak)
• Jüli Mery (@juelimery)

...share their real-life problems and solve their hair dilemmas using the new BC range. Check out their stories at www.believeinconfidence.com.

Explore the entire BC Bonacure range today!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!