Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
Schwarzkopf Professional 120

SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!


With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!


Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…


…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way


2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

BC SCALP GENESIS: YOUR INDIVIDUAL SCALP DETOX THERAPY

BC Scalp Genesis is the first detoxifying scalp system from Schwarzkopf Professional which instantly rebalances the scalp, whilst at the same time, helps to secure the hair quality for the future.

 

A healthy scalp condition supports healthy hair growth and is the first step to achieving beautiful hair. The new BC Scalp Genesis range is specifically designed to tackle scalp imbalances such as oily scalps, sensitive scalps, dandruff prone scalps and hair loss and helps to secure the future condition of both the hair and scalp.

 

The range includes a unique technology which helps to counteract the stress that modern day living can have on scalp and hair. The vitamin-boosted formula instantly rebalance the scalp and restore its protective barriers, while the StemCode™ Complex helps to maintain healthy hair growth by forming a protective shield around the stem and bulb.

 

The new BC Scalp Genesis assortment offers a holistic, silicone-free product range which targets specific scalp types:

Find your individual scalp detox therapy from BC Scalp Genesis now!  

BC Scalp Genesis
Give the gift of education this Christmas

GIVE THE GIFT OF EDUCATION THIS CHRISTMAS

Stuck for present ideas? Then look out for our special Schwarzkopf Professional Gift Sets with a Shaping Futures sticker! When you buy one of these Gift Sets, a proportion of the proceeds will go towards Shaping Futures; our charity initiative dedicated to helping socially disadvantaged young people in over twenty seven countries improve their career prospects and build a brighter future for themselves.

 

For over seven years, we have helped young people build better lives for themselves by teaching them valuable vocational skills in hairdressing and supporting them with apprenticeships, internships and job opportunities. If you are a professional hairdresser or stylist, why not consider offering your expert skills and knowledge and make a real difference to the lives of these young people by volunteering with us! All our volunteers are experienced professionals who offer their time and expertise for free, in exchange for a life-changing experience in a different country, meeting and helping young people in need:

 

“It was a life-changing experience. Unforgettable. The highlight of my career so far. It was very rewarding and so much better than what I ever imagined it to be.”

– Stacey Jordan, 2016 volunteer

 

If you are not a professional hairdresser, you can still support us directly by donating, or by buying our special Gift Sets. In doing so, you will not only receive a great Christmas gift for your friends or family (or even a little present for yourself!), you’ll also be helping us to give an even bigger gift to young people from some of the poorest communities in the world: the gift of a brighter future.

 

These gift sets are currently available across the BC Core, BLONDME, OSiS+ Core, OSiS+ Session Label and [3D]MEN ranges – grab yours at your local Schwarzkopf Professional Partner Salons today!

IGORA ROYAL OPULESCENCE: THE RENAISSANCE OF COLOUR

IGORA ROYAL Opulescence brings the next big beauty and fashion trend to hair with six opulent, yet muted shades inspired by Renaissance art.

 

From Haute Couture to High Street, rich and luxurious colours dominate this season and now Schwarzkopf Professional partner salons can embrace the trend too. As seen in the latest Essential Looks Collection, from Velvet Slate to Golden Dawn there’s a perfect shade for every client!

 

Combining inspiration from Renaissance art and royal fashion, these opulent shades and illumination techniques create a depth of colour with 3D effects.

 

“It’s unlike anything in the existing portfolio, these brand-new shades offer the most incredibly rich and sophisticated tones that are going to be an absolute hit with my clients” comments Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional.

 

Get inspired by the Renaissance in colour and explore the new IGORA ROYAL Opulescence today!

IGORA ROYAL Opulescence
Essential Looks

NEW ESSENTIAL LOOKS: THE IKONIC COLLECTION

This season, Essential Looks is reviving and celebrating the most iconic cut, colour and styling looks from past Essential Looks Collections. Inspired by the #throwback fashion movement, we are bringing the most Iconic looks to the forefront once again – showing that they are still just as relevant today as they ever were.

 

“ICONS NEVER DIE. They influence, they inspire, they are relevant, they are everlasting both in the past, today and in the future. So, let’s celebrate 20 years of Essential Looks. Be prepared – it’s throwback season – but the best is yet to come!”


Schwarzkopf Professional’s International Creative Director, Simon Ellis.

 

Each of the eight iconic looks have a place in today’s salons, with the commercial interpretation ready for daily client wear. Discover these iconic looks in all their glory:

 

STARLET (2005) | OUT OF SHAPE (2009) | NEO COUTURE (2012) | ELECTRIC YOUTH (2013) | ROK CHIK (2015) | HIPPI GLAM (2015) | URBAN SPORTS (2016) | OPULENT (2017)

 

Be inspired by the #throwback movement and explore the IKONIC Collection today!

STRONG BONDS COLOUR TRANSFORMATION

Schwarzkopf Professional is continuing the Strong Bonds success story with a new category of Premium Bonding Colour Services.

 

Empowering hairdressers to meet the demand for a variety of colour transformations, Schwarzkopf Professional has now integrated its cutting-edge Fibre Bond Technology into NEW IGORA ROYAL Fashion Lights.

 

NEW IGORA ROYAL Fashion Lights is the first Trend and Bond fashion colour service from IGORA. The colour crème, that provides lifting and toning in one step, offers vibrant fashion colours without comprising on hair quality.

 

Lightening or colouring the hair without Fibre Bond Technology can weaken the bonds within the hair structure, leading to damaged hair fibres and hair breakage. However, with the integrated Fibre Bond Technology the active ingredients penetrate deep into the hair and create a layer around the hair bonds. Due to this ‘bodyguard function’, most bonds survive the chemical process, keeping the hair strong and full of elasticity.

 

Keep up with the Strong Bonds Movement and explore the new Premium Bonding Colour Service today!

Strong Bonds
OSiS+

COOL SUMMER STREET STYLES FROM OSiS+

Schwarzkopf Professional’s versatile styling range, OSiS+, introduces six new summer street styles, inspired by the creative minds of Schwarzkopf Professional’s Global Styling Ambassador, Richard Ashforth and International Hair Artist & Educator, Mikey Henger.

 

Known for authentic raw and edgy looks, the OSiS+ Made to Create styling collection continues to push boundaries both in the salon and at home – made to create truly individual signature styles. From laid-back waves and curls to smooth, slicked-back wet-look hair, these new summer looks reflect the latest hair trends through wearable styles.

 

Made up of fashion bloggers, hair artists and industry models, the OSiS+ Crew welcomes the newest recruits, Jonathan Bellini, Giannina Petrović, Miranda Marquez and Teun Koeman to their team. Check out their new summer styles, as they show us how to recreate their looks at home:

So, whether it's the beach-inspired wet look, or the soft texture of waves and curls, OSiS+ is on hand to help you create your own signature styles. Discover the full OSiS+ product range and check-out the create the look tutorials today!

NEW AGE DEFYING COLOURS FROM IGORA ABSOLUTES

IGORA ROYAL ABSOLUTES – the colour range designed for mature hair – has added four new age defying colours to their existing range of 20 shades.

 

The new shades offer 100% white coverage, intense colour results and powerful conditioning, ensuring the most natural and flattering results. The colour direction of the new shades includes three cool and beige tones, as well as a bestselling chocolate blonde.

 

IGORA ROYAL ABSOLUTES includes a Pro-Age Complex, which contains a long-chain care polymer that adheres to the surface of the hair cuticle. This gives the hair an even surface, which creates a sleek and shiny appearance.

 

Discover the age-defying ABSOLUTES range and explore all 24 shades today!

IGORA ROYAL ABSOLUTES
OSiS+ Session Label

MEET THE NEW SUPER HEROES OF STYLING

Enter the world of OSiS+ Session Label and explore iconic styling for style icons. Combining state-of-the-art technologies with the finest ingredients, this new range delivers fantastic results for the most style savvy clients.

 

Schwarzkopf Professional’s premium assortment consists of 9 iconic products delivering SUPER styling performance. Each SUPER light formula dries instantly, gives weightless shine or matte results, with precise hold and volume without overburdening the hair for SUPER LIGHT, SUPER DRY, SUPER FINE, SUPER PRECISE and SUPER AIRY styling results.

 

“OSiS+ Session Label is perfect for creating this season’s most coveted catwalk looks and finishes… whether it’s texture and matte undone looks, curl, movement or full-bodied volume with texture, all of the new products give these must-have styles the on-trend natural-looking edge.”

 

Richard Ashforth | Global Styling Ambassador

 

Inspired by beauty care, Schwarzkopf Professional have launched four all new products as part of the upgraded range, each formulated to give hair different types of texture:

 

Powder Cloud
An advanced SUPER FINE sprayable powder infused with Lava Rock, which creates precise volume instantly without overburdening the hair. The innovative pump function, allows for ultra-precise direct application with perfect dosage control.

Miracle 15
A SUPER VERSATILE styling balm with 15 benefits that prime, protect, define, control and add shine to the hair for an enhanced styling routine.

 

Crystal Gel
A SUPER CONCENTRATED gel infused with Crystal Rock Extract produces radically defined textures with strong hold control; unlike any other conventional gel, it offers a dry hair feeling.

 

Coal Putty
A SUPER ROUGH styling paste containing Activated Charcoal creates a no-shine matte effect, for medium hold raw looks with zero greasiness.


So, what are you waiting for? Meet the needs of your most sophisticated clientele and boost your salon retail business with textures and formulations your clients will not find in retail…

NEW ESSENTIAL LOOKS: MODERN IKON COLLECTION

Bridging the gap between the fashion catwalk and high street, this season’s Essential Looks: Modern Ikon Collection, draws inspiration from culture, history and art to provide three distinctive new trends: OPULENT, BEAT ICON and COLORAMA.

 

OPULENT: Sultry, seductive and sophisticated, high-octane glamour has ruled the runways this season and is set to be huge in 2017. We’ve taken this 1950s silver screen siren inspired look and given it a thoroughly modern twist. Get inspired by the luxurious, opulent colours of the new IGORA ROYAL Opulescence range, whilst embracing the feminine curls and voluminous waves, created by Curl Honey and Bouncy Curls from the OSiS+ styling range.

 

BEAT ICON: From the eternal fascination of icons from the early 60s, spanning James Dean swagger to Andy Warhol and Velvet Underground cool, BEAT ICON is reminiscent of the looks that defined a generation. BEAT ICON utilises the BLONDME colour palette for maximum colour customisation. To complete the iconic look, hair is given weightless texture and a polished finish with a combination of OSiS+ Session Label Super Dry Flex and Powder Cloud.

 

COLORAMA: Combining the rebellious attitude of punk with colour-popping hues, COLORAMA features a style for the non-conformist. Intermixable bold statement colours from IGORA ColorWorx create playful effects in a colour clash of neon shades. Textured, random shapes give a post punk DIY feel, as OSiS+ and OSiS+ Session Label styling products support a ‘rough and ready’ finish.

 

Take a minute to explore all the looks from our MODERN IKON COLLECTION

Essential Looks
BLONDME

A NEW ERA OF BLONDE PERFECTION

It’s time to embrace a whole new era of blonde perfection with the launch of the much-loved BLONDME range. With the revolutionary patented* Advanced Bonding System now built into the BLONDME colour and care range, the hair is protected during lifting, lightening and colouring processes.

 

Bonding technologies are taking the hairdressing world by storm, “evolving from simple trend to a must-have in all hair salons” says Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador.

 

Instead of using products specifically for bonding services, which require an extra step during the colouring, lightening or lifting process, the new BLONDME range helps hairdressers to blonde and bond their clients’ hair in one easy step, while the advanced care range helps to maintain the hair’s repaired condition.

 

The Schwarzkopf Professional BLONDME Ambassadors, Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador and hairdresser to Gwyneth Paltrow and Elle McPherson; and Kim Vō – Global BLONDME Ambassador and hairdresser to Katherine Heigl and Kate Hudson, have devised a series of stunning blonde looks and services for the new BLONDME range.

 

Available for all blonde hair types and wannabe blondes, BLONDME embodies everything a blonde should be: Iconic. Powerful. Individual. Iconic. So, what are you waiting for? Discover the new BLONDME range today!

 

*Patent pending

SCHWARZKOPF PROFESSIONAL OPEN THEIR FIRST TREND LAB

On Monday 10th of April, Schwarzkopf Professional officially opened their first Trend Lab facility in Hamburg, Germany!

 

The Trend Lab allows Schwarzkopf Professional to respond quickly to the latest trends spotted in the industry. The in-house professional studio provides hairdressers around the globe with instant hairdressing inspiration, in real time.

 

Celebrating hairdressing through inspiration and education, hairdressers can expect real trends executed on live models, via engaging how-to tutorials and product demonstrations on Schwarzkopf Professional’s social media channels. As well as through hairdresser-led webinars, available for registered users on www.ask-elearning.com.

 

“The Schwarzkopf Professional Trend Lab is a real step change in digital delivery. It is a brand-new channel that gives us the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen.”

 

Simon Ellis – International Creative Director | Schwarzkopf Professional

 

The Trend Lab is an inspirational environment that blends the refined setting of a premium loft-style salon together with a cutting-edge photography studio. Every attention to detail has been considered to create a dynamic and intuitive environment. Beautiful vintage wood has been used throughout the flexible interior, alongside a carefully selected range of interchangeable backdrops and accessories, suitable for any one of Schwarzkopf Professional’s brands to use.

 

The opening night hosted several VIP guests – a selective audience of international trend watchers, hairdressing experts plus research and development specialists – who enjoyed an up close and personal catwalk show, presented by Schwarzkopf Professional’s Global Ambassadors, Tyler Johnston and Lesley Jennison.

 

The Ambassadors teamed up with digital influencers Mikey Henger and Jeffrey Robert to reveal the latest hair trends through an impressive line-up of commercially relevant INSTA-looks showcased on several models; including fashion bloggers Frida Mindt and Pola Fendel. Receiving a full colour and styling service, our star bloggers walked the catwalk to present their viral, on-trend looks, created with the latest Schwarzkopf Professional products.

 

Stay ahead of the curve and feed your passion for hairdressing with inspiring new content every day on Schwarzkopf Professional’s social media channels. All you need to do is follow @schwarzkopfpro on Instagram, YouTube, Facebook, Twitter!

eLearning

STAY AHEAD OF THE GAME WITH ASK EDUCATION’S eACADEMY

We all know how important it is to keep learning and improving. Hairdressers live in a dynamic and rapidly changing world, where the fast adoption of new trends determines success. Social media has sped up the evolution of transforming these trends, and knowing how to create these trends is more important than ever. 

 

ASK Education – Schwarzkopf Professional’s Global Education brand, delivers exceptional training and support for hairdressers. We bring the art of hairdressing to life in nearly 90 ASK Academies and studios across the world and support hairdressers in their professional development. We want to keep you and your salon ahead of the game, so we are reaching out through technology to help you deliver stunning, high quality and on-trend results for your clients: We’ve gone digital! 

 

Welcome to the future! ASK Education presents the eAcademy – an interactive, up-close and personal eLearning experience. Inside the eAcademy you can pick and choose information and tutorials under three distinct categories: Colour, Care and Finish. We provide all the information and advice to power you and your salon! All you need to do is dive in. 

 

“It’s really state-of-the-art stuff,” says Simon Ellis, our international Creative Director, “you can go in, join a classroom, pick your subject, take exams and if you’re a salon owner you can train your staff.” he adds. The future is here and it’s digital. With the eAcademy, you can take your salon and staff right to the cutting edge!

 

The eAcademy is available in 14 different languages and as a registered user, and member of the eAcademy community, you’ll have access to the latest hair knowledge, product innovations and helpful video tutorials, 24/7. The training is ongoing so you can take self-assessments, keep track of your progress with our traffic-light system and receive Schwarzkopf Professional certificates for every test you pass.

 

What are you waiting for? It’s an easy and really cool way to get your learn on. World-class training at your fingertips! Sign up now to take your skills to the next level with the eAcademy!

THE FIBREPLEX STORY

What is FIBREPLEX? A revolutionary product to protect hair from damage during chemical processes. Our expert chemists have been researching hair fibre restructuring and protection techniques for more than 20 years. Many products have been brought to the market during this time, but our efforts have now culminated in FIBREPLEX, launched in September 2015.

The highly efficient main active ingredient in FIBREPLEX is our 'bodyguard' molecule which actively protects the hair from damage – without the need for higher developer strengths or other performance compromises. Our first patent on this technology was written over a decade ago and it is still valid today

FIBREPLEX – a revolutionary story, to be continued by Schwarzkopf Professional.

FIBREPLEX

FIBREPLEX: LIGHTEN! LIFT! COLOUR! WITHOUT COMPROMISE.

It has begun: Finally, a revolutionary product is here and is about to change everything in the hairdressing world! The name of the product that will soon be at the tip of everyone’s tongue: FIBREPLEX. FIBREPLEX is a bond enforcing system that drastically reduces hair breakage during the lifting and colouring process – by 94%!* FIBREPLEX does not compromise on development time, lifting or neutralisation, and is a complete breakthrough against breakage!

 

Every colourist has been in this position before: A client walks in and wants to dye their hair but the client’s hair is fried and cannot handle any more colour without inevitably facing an extreme chemical cut. Or another familiar scenario: A client wants to go from black to blonde in one visit, which most hairdressers know cannot happen without massive hair damage. Hairdressers have to turn these clients away out of fear and precaution. Thankfully, these scenarios are now things of the past because FIBREPLEX fiercely protects hair against damage during lightening, lifting or colouring! Seeing is believing and you must feast your eyes on these results!

 

How it works: FIBREPLEX uses a three-step system – a Bond Booster, a Bond Sealer and a Bond Maintainer. FIBREPLEX Bond Booster is a supplement that can be mixed into any lightening or colouring system and fuses with the hair fibres to make strong, long-lasting structural bonds. Best of all, the colourist routine doesn’t have to be changed and FIBREPLEX will not affect the development time. FIBREPLEX Bond Sealer is an in-depth treatment that seals the bonds created by the Bond Booster adding maximum strength, elasticity and shine to hair. FIBREPLEX Bond Maintainer is an at-home treatment that maintains the repaired bonds and protects hair against any new damage.

 

If you need to pinch yourself, feel free, because your dreams have come true! Hairdressers will be able to accept new challenges – daring to colour and do hair in a way that only FIBREPLEX has made possible! Say goodbye to past fears and hello to the future years of an exciting new salon life. Schwarzkopf Professional’s true colour experts have come up with a NEW revolution: FIBREPLEX – get it now and be the first to make your clients believers in the impossible!

 

*Lightening service with FIBREPLEX vs. lightening service.

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.