Salon Service: Audacious BLONDME Icon

After winning the exciting #BLONDMEBATTLE social media competition, hair stylist Alex Mendes (@newalexmendes) created the latest BLONDME Icon as part of the #EXPRESSYOURBLONDME campaign.

 

Her soul is fierce, her blonde is strong... meet Audacious BLONDME Icon, Keziah Marie (@keziahmariie)!

 

Audacious Icon

 

Follow the steps below to recreate her gorgeous look:


Bond Enforcing Colour


Formula 1:
BLONDME Premium Lightener 9+ (35g) + BLONDME Bleach & Tone Cool Additive (5g) + 6% / 20vol. (65ml) BLONDME Premium Developer


Formula 2:
BLONDME Keratin Restore Bonding Mask for All Blondes + BLONDME Blonde Toning Steel Blue + 2% / 7vol. BLONDME Premium Developer (1:1:2)


Formula 3:
BLONDME Keratin Restore Bonding Mask for All Blondes + BLONDME Blonde Toning Ice + 2% / 7vol. BLONDME Premium Developer (1:1:2)


Bonding Care

  • BLONDME Keratin Restore Bonding Shampoo for All Blondes
  • BLONDME Keratin Restore Bonding Potion for All Blondes
  • BLONDME Keratin Restore Bonding Mask for All Blondes

Step 1

 

Step 1

 

Using a fine slicing technique, apply FORMULA 1 to the lengths and ends of the hair. Use a vertical brush position to achieve a seamless colour blend.


Step 2

 

Step 2

 

Continue to work your way up to the top section, following the head shape. Control the lightening performance visually. Allow to develop for a maximum of 45 minutes for ultimate lightening power.


Step 3

 

Step 3

 

Rinse and apply FORMULA 2 on the mid-band and FORMULA 3 on lengths and ends, blending both colours thoroughly to achieve a fluid result. Visually monitor development.


Step 4

 

Step 4

 

Finally, rinse and shampoo with BLONDME Bonding Shampoo for All Blondes.


Step 5

 

Step 5

 

Apply the BLONDME Intense Bonding Potion all over and layer on top the BLONDME Bonding Mask for All Blondes. Process for 5-10 minutes and rinse thoroughly.


Watch the Audacious Icon steps in action:

 

 

Explore the full #EXPRESSYOURBLONDME campaign looks for even more hairdressing inspiration…